Privacy Policy

1. Introduction

Welcome to RootWise ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rootwise.app (the "Website"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Website.

2. Information We Collect

2.1 Information You Provide

• Email addresses when you sign up for our newsletter or notifications
• Survey responses when you complete our parenting survey
• Contact information when you reach out to us
• Any other information you choose to provide

2.2 Information Collected Automatically

• IP addresses
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on pages
• Information collected through cookies and similar technologies

3. How We Use Your Information

We use the information we collect to:

• Send you newsletters and updates about RootWise
• Notify you about app availability and updates
• Respond to your inquiries and provide customer support
• Analyze Website usage to improve our services
• Comply with legal obligations
• Protect against fraudulent or illegal activity

4. Cookie Policy

Our Website uses cookies and similar tracking technologies to enhance your browsing experience.

4.1 Types of Cookies We Use

• Essential Cookies: Required for Website functionality
• Analytics Cookies: Help us understand how visitors use our Website (planned: Google Analytics)
• Performance Cookies: Allow us to improve Website performance

4.2 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Website.

5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure hosting through Vercel
• Database security through AWS services
• Regular security assessments
• Limited access to personal information

6. Third-Party Services

We use the following third-party services:

• Vercel: Website hosting and deployment
• Vercel KV (Upstash Redis): Email data storage
• AWS: Database and infrastructure services
• Google Analytics (planned): Website analytics

These services may collect information as described in their respective privacy policies.

7. Data Processing Agreements

We have entered into data processing agreements with our service providers to ensure they handle your data in compliance with applicable data protection laws, including:

• Contractual obligations to protect your data
• Restrictions on data use beyond our instructions
• Security requirements and audit rights
• Obligations to assist with data subject requests

8. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Objection: Object to certain processing of your information
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent where processing is based on consent

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses approved by relevant authorities.

10. Children's Privacy

Our Website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

11. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Information

If you have questions or concerns about this Privacy Policy, please contact us at:

13. Legal Basis for Processing (GDPR)

For users in the European Economic Area, we process personal data based on:

• Consent: When you sign up for newsletters or provide information voluntarily
• Legitimate Interests: To improve our Website and services, ensure security, and analyze usage
• Legal Obligations: When required by law