About us
Two parents who needed this themselves
RootWise is not a VC-funded startup guessing what parents need. It is the tool we wanted on the hard evenings, built by the two of us.
Why we built it
We built RootWise because we needed it ourselves. After one too many 6pm meltdowns and frantically googling "what to say when toddler hits", we knew there had to be a better way.
We wanted to raise happy, respectful, resilient children who go through life with strong self esteem. That meant getting better ourselves, and having something to reach for in the moment instead of a search box.
Who writes what you read
Every article and script on this site is written by the two of us. There is no content team and no outside agency.

Philipp
Founder of RootWise, parent of two
Parent of two and the founder of RootWise, a parenting coach app in English, German and Spanish. Writes the articles and scripts behind it.

Luisa
Co-founder of RootWise, parent of two
Parent of two and co-founder of RootWise, a parenting coach app in English, German and Spanish. Writes the articles and scripts behind it.
What RootWise is
A parenting coach for children aged 0 to 10, available in three languages on iPhone and Android. The scripts, the words to use in a hard moment, are free. The chat and the full library are Premium, with a free trial.
- 3
- languages: English, German, Spanish
- 36
- scripts per language, free in the app
- 435
- articles across the three languages
- 0-10
- the ages we write for
Get in touch
We are still early and we read everything. If something is wrong, unclear, or missing, tell us.
Contact support